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The Beginning

UAE-based designer Hamda’s journey into the world of fashion wear is a journey of following one’s instinct, in answering one’s true calling in life.

Born to Emirati parents in 1985 in the UAE, she grew up in the capital city of Abu Dhabi. She graduated from the College of Art and Science and embarked on her career as an interior designer. But her heart was marching to its own beat from a very young age.

My Designs Come From A Magical Place Where Everything Glitters And SparklesHAMDA AL FAHIM
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Her sartorial talent expressed itself in her childhood, sketching innovative dress designs and bringing them to life herself at the young age of 12. Being a resourceful and creative individual, she used whatever material was at her disposal to create her early collections. What started as a hobby was to become her profession soon.

Over the years, she has evolved into a fashion designer specializing in glamorous evening wear. The designs are inspired by an aesthetic fusion of eastern and western influences which make her signature style.

The ideas for the eveningwear are as varied as the material for creating the final masterpiece. From using the richness of organza to capturing the sensuality of lace, from intricate embroidery to handcrafted sequin work – she pays immense attention to detail at every step of the creative process. And it shows.

I believe a dress should be something a woman would fantasise about.HAMDA AL FAHIM
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In 2010, her fashion sense and design style received public recognition when her creation was chosen as the most outstanding entry in the ‘Design A Dress’ competition. The greatest reward however, Hamda believes, is when her dress makes its wearer feel fabulous and top of this world.

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To deliver joy and confidence, to add more spark and fulfillment to people’s life through her fashion and art, is the young designer’s goal. And this is just the beginning towards realizing that vision…